Crystian Cruz

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Media Designer with broad experience in typography and editorial design. Currently working as Type Director at Africa Propaganda and as a lecturer at IED-São Paulo.

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Products come and go. But the important thing is to create a place in which people can be imaginative and apply that imagination into engineering. So, creating a great company is harder than creating a great product.

Steve Jobs, in an interview to Walter Isaacson, for his biography
My last covers as Art Director of GQ Brasil #09 (December 2011), featuring Men of The Year awards. Selton Mello was the cover for newsstands, photographed in São Paulo by Mauricio Nahas (one of the best ones I’ve worked with during my consultancy at GQ). I think there is too much text on int, what reduces the impact of a special issue suck as Men Of The Year, but it was a editorial decision. The other cover, with Isabeli Fontana photographed by Vincent Peters, was only for subscribers. In that case the board decided to remove all the other headlines. Both were printed with gold pantone. High-res

My last covers as Art Director of GQ Brasil #09 (December 2011), featuring Men of The Year awards. Selton Mello was the cover for newsstands, photographed in São Paulo by Mauricio Nahas (one of the best ones I’ve worked with during my consultancy at GQ). I think there is too much text on int, what reduces the impact of a special issue suck as Men Of The Year, but it was a editorial decision. The other cover, with Isabeli Fontana photographed by Vincent Peters, was only for subscribers. In that case the board decided to remove all the other headlines. Both were printed with gold pantone.

New year, new look

After my holidays, time to get back to work. And to set up a new start, I’ve changed my Tumblr theme to the one you are looking at right now, designed by Style Hatch. Soon I will post some of my current projects.

[Gate folder]

Cover of GQ Brasil #08 (November 2011). Grazi photographed by J.R. Duran, in São Paulo. In my opinion, the best cover I’ve done at GQ. Grazi is naturally beautiful and spontaneus, and I think this can be perceived on the photo shooting. It’s a doble cover (with gate folder), but it works perfectly only with the front cover. High-res

[Gate folder]

Cover of GQ Brasil #08 (November 2011). Grazi photographed by J.R. Duran, in São Paulo. In my opinion, the best cover I’ve done at GQ. Grazi is naturally beautiful and spontaneus, and I think this can be perceived on the photo shooting. It’s a doble cover (with gate folder), but it works perfectly only with the front cover.

[Front cover]

Cover of GQ Brasil #08 (November 2011). Grazi photographed by J.R. Duran, in São Paulo. In my opinion, the best cover I’ve done at GQ. Grazi is naturally beautiful and spontaneus, and I think this can be perceived on the photo shooting. It’s a doble cover, but it works perfectly only with the front cover (above).

[Front cover]

Cover of GQ Brasil #08 (November 2011). Grazi photographed by J.R. Duran, in São Paulo. In my opinion, the best cover I’ve done at GQ. Grazi is naturally beautiful and spontaneus, and I think this can be perceived on the photo shooting. It’s a doble cover, but it works perfectly only with the front cover (above).

My last lecture of 2012 took place at Faculdade Belas Artes last Saturday, as part of the Type Conference Diatipo Natal 2012. It was great to talk about my experience at the Master in Typeface Design in Reading-UK, and also to see lots of type colleagues that live in different cities of Brazil. This year’s  theme was Teaching Typography, and the auditorium was full, with 300 type lovers.

http://www.tipocracia.com.br/diatipo/SP/natal11/programacao.html

Now, my vacations will begin for real. Hope to have in 2012 an year at least as good as 2011.

Happy holidays! High-res

My last lecture of 2012 took place at Faculdade Belas Artes last Saturday, as part of the Type Conference Diatipo Natal 2012. It was great to talk about my experience at the Master in Typeface Design in Reading-UK, and also to see lots of type colleagues that live in different cities of Brazil. This year’s theme was Teaching Typography, and the auditorium was full, with 300 type lovers.

http://www.tipocracia.com.br/diatipo/SP/natal11/programacao.html

Now, my vacations will begin for real. Hope to have in 2012 an year at least as good as 2011.

Happy holidays!

2011, the year dedicated to GQ Brazil

My one-year consultancy as Art Director at GQ Brazil magazine comes to an end. It was a great experience and a privilege to work with great designers, photographers and illustrators. Now it’s time to get back to my design consultancy agency. On January, I’ll reactive some projects I’ve postponed when I accepted the challenge to hire the art team and implement the project of the world-leader male magazine GQ in Brazil. But before that, time to rest and celebrate the achievements of the last two years when I started my new business CruzMedia. On December, the vacation I well deserve after working two years in a row. See you guys in 2012!

Cover of GQ Brasil #07 (October 2011). Fernanda Lima photographed by Edu Rezende, in Rio. Gorgeous portrait with red background. Very easy to spot at newsstands!

I’m very pleased to have the chance to break the word Fernanda in 3 lines, her name was too long to fit in one. I think it’s better to have it like this, instead of having it in a smaller type size. Yet, it doesn’t compromise the reading at all.

Cover of GQ Brasil #07 (October 2011). Fernanda Lima photographed by Edu Rezende, in Rio. Gorgeous portrait with red background. Very easy to spot at newsstands!

I’m very pleased to have the chance to break the word Fernanda in 3 lines, her name was too long to fit in one. I think it’s better to have it like this, instead of having it in a smaller type size. Yet, it doesn’t compromise the reading at all.

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